“Eshay” generally refers to a young man associated with a subculture characterised by distinctive clothing styles and often linked to anti-social behaviour.

The eshay flyfishers favourite time to fish is the spawn run, and their go-to fly is the squirmy worm. In their minds, they invented saltwater flyfishing, and you’ll often spot them on the flats chasing glamour species like permit with a durry hanging out the side of the mouth.

Any capture is followed by a loud yeeeeeeeee!!, accompanied by a shakas pose for a photoperfect for sharing with their many Instagram followers.

From street, stream, and salt – we present you our new Eshay cap range.